Our focus:

Grow Employment


Income to Reduce Poverty


What is the 2020 Plan?

The 2020 Plan is a collective impact initiative designed to reduce the poverty rate by 30% by 2020 in South St. Petersburg, an area that occupies about one-third of the City of St. Petersburg and is the largest concentration of poverty in Pinellas County, Florida. The area is also home to 78% of St. Petersburg’s African American population.

The 2020 Plan formula for accelerating poverty reduction is simple: to help 2,000 “working poor and willing” parents to increase their family income to above the poverty line.

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Our Partners

We give special thanks to partners who have had a foundational impact toward the 2020 vision. They include Allegany Franciscan Ministries, the City of St. Petersburg, Bon Secours Health Systems, the Tampa Bay Black Business Investment Corporation, Mt Zion Progressive Missionary Baptist Church, the St. Petersburg Area Chamber of Commerce, Pinellas Opportunity Council, the Pinellas County Urban League (2020’s fiscal agent and service partner), and St. Petersburg College (host of 2020’s office and service partner).


Our Core Team

The 2020 Core Team functions as a “backbone organization” that plays three primary roles in the collective design of the 2020 Plan. Importantly, 2020 does not operate programs that serve the poor. Rather, we support the network of service providers who are moving the poverty needle.

3 Roles of 2020

2020 collectively raises resources

We help raise the millions of dollars in resources needed to implement interventions that move the poverty needle. So far, the 2020 team has helped raise over $8 million to expand programs that put more people on a path out of poverty through employment and increased income.

2020 organizes collective impact projects

We organize & support collective impact projects and strategies that speed progress by integrating and de-duplicating community programs, and activating new resources.

2020 supports data-driven action

We help create new ways to evaluate progress and performance and help funders evolve to data-driven investments.


“There is nothing new about poverty. What is new, however, is that we have the resources to get rid of it.”

-Dr. Martin Luther King, Jr. B, Nobel Peace Prize Address, 1964



Get Involved

Have an idea or resource that can help us end poverty in St. Petersburg? If so, please be in touch! Fill in the contact form below with your suggestion or request for information.